Lake Michigan Shoreline

The district's appeal rests on concentration. Lake Michigan Shoreline groups a number of substantial properties within a short distance of each other, which makes comparison easy and makes moving between them practical rather than theoretical.

Harbour and marina resorts serving the Chicago and Milwaukee markets. Within the Great Lakes and upper Midwest it works as a market of its own, with its own rate calendar and its own mix of property types.

Pricing follows the district's own calendar. Conventions, sporting fixtures, and holiday periods drive the biggest swings, so flexibility of a few days is worth more here than any loyalty scheme.

The properties below were assessed against the identical rubric applied throughout this publication — six weighted criteria, unchanged from district to district.